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Written on July 27, 2015 at 6:21 am, by Eric Cressey
I hope everyone's week is off to a great start. And, just in case it isn't, I've got some good news for you: Mike Reinold and I have put our Functional Stability Training products on sale for 20% off this week. These resources have been our most popular collaborations, and we have modules covering our approach to rehab and training of the upper body, lower body, and core. It’s essentially a snapshot of how we think when designing our programs.
You can get any (or all!) of the FST products for 20% off this week only as a special sale to our readers. No coupon code is needed; the discount will be automatically applied at checkout. That’s under $80 for each of the modules or under $240 for the whole bundle! Click here for more information.
Written on July 25, 2015 at 6:30 am, by Eric Cressey
Just about every fitness business coach out there will vehemently assert that one-on-one training is "dead," and that you have to go with semi-private (small group) training to stay relevant and profitable. Obviously, we work with almost exclusively semi-private training at Cressey Sports Performance, so I think there is some merit to this assertion.
The rationale for both the business and client is sound. The business can see more clients in a given amount of time, which is a deviation from popular trainers being limited to the number of hours they can train. The client gets more affordable training, allowing them to participate more frequently and do so with a more flexible schedule. Plus, there is added camaraderie from training alongside others in a motivating environment. Win/win, right?
With that said, there are still some very profitable fitness facilities doing extremely well with one-on-one training thanks to their geography. Usually, these facilities are in affluent cities like New York where rent is very expensive and higher training prices can be charged. It's also common with celebrity trainers who may have clients who seek out privacy during training sessions. My last three true one-on-one clients have all been MLB All-Stars who had short time-frames with which to work, significant injury histories, and challenging family schedules that didn't make our semi-private "pro group" hours feasible for them.
Taking this a step further, though, I've always said:
Your business model should never dictate your training model.
Business rationale aside, though, I'm of the belief that one-on-one training is vital to the long-term success of the coaches, not just the business in question. One-on-one training is where you hone your craft, learning to get more efficient with your cueing. It's where you learn how to be conversational with clients without interfering with the flow of the session. It's when you learn how to "read" clients: do they learn best with visual, auditory, or kinesthetic cues? It's when you learn to manage a schedule, and build rapport with clients who are new to the "gym scene."
Every single one of our coaches at both the Massachusetts and Florida facilities were successful personal trainers before they were successful semi-private coaches. And, each of our interns needs to demonstrate proficiency in a one-on-one context before we'd ever consider letting them handle scenarios with multiple athletes simultaneously. We hire exclusively from our internship program, so nobody works at CSP unless they've thrived in one-on-one training already; I feel like it's that important.
You see, we might be predominantly semi-private training, but all of our clients receive a lot of one-on-one attention, particularly in the first 1-2 months of training. We created the baseball strength and conditioning "niche," and a big differentiating factor is that we meticulously coach arm care drills in ways that are slightly different for each athlete, depending on their presentation. Can you imagine teaching a prone 1-arm trap raise to 5-6 people at the same time?
One of the "concessions" you make with larger group training is that you are going to let some less-than-perfect reps "go." I've watched large hands-on sessions at conferences with fitness professionals as the participants, and there are bad reps all the time - and this is in a population that should know exercise technique better than anyone! It's just reality. For me, though, I don't want a single bad rep performed with any of our arm care work. The baseball shoulder has so little margin for error that anything less than perfection with technique is unacceptable.
If we teach it meticulously up-front, we not only create a great movement foundation that will make it easier for the individual to thrive in a semi-private environment, but also clearly establish in the client's eyes that we are still taking into account their unique needs. We can do all this because we have sufficient staffing to make this work.
Conversely, if you're a single trainer and insist on billing in a semi-private environment and don't want shoddy exercise technique under your roof, you better carve out some time in your schedule for individual instruction. You have to move well before you move a lot.
What does this mean for the original assertion that "one-on-one is dead" (with a few notable exceptions)? Well, I'd argue that it should read:
One-on-one training is dead from a billing standpoint. It's still vitally important from a coaching standpoint - particularly in facilities that don't want to just deliver a "vanilla" product.
The same coaches who tell you to go to semi-private training will usually encourage you to go to watered down, one-size-fits-all programming templates. That might work okay if you're just doing general fitness training, but it fails miserably if you're working with clients who want to be absolutely awesome at what they do.
One-on-one training takes place every single day at Cressey Sports Performance, a "semi-private" facility that has done double-digit growth in every year since it opened in 2007. And, I know of loads of other facilities that incorporate it extensively under the semi-private umbrella.
One-on-one training isn't dead. It's just being called something else.
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Written on July 22, 2015 at 7:10 pm, by Eric Cressey
We're very excited to announce that on Sunday, September 13, we’ll be hosting our fourth annual fall seminar at Cressey Sports Performance. As was the case with our extremely popular fall event over the past three years, this event will showcase the great staff we're fortunate to have as part of our team. Also like last year, we want to make this an affordable event for everyone and create a great forum for industry professionals and fitness enthusiasts alike to interact, exchange ideas, and learn.
Here are the presentation topics:
Pete Dupuis -- Empowering Your Fitness Team
This presentation will serve as an introduction to the Cressey Sports Performance method for leveraging each coach's unique skill-set in an effort to create a superior training experience. In this presentation, Pete will discuss the importance of cultivating distinctive assessment skills, personal brand development, and the importance of employing a broad spectrum of personality types on your fitness team.
Greg Robins -- What Matters Most
One of the characteristics that makes the fitness industry special is the variety of approaches. However, it can also be a bit noisy. Constant access to new ideas and the plethora of free information may leave trainers, coaches and clients a bit confused. In this presentation, Greg will reflect on what he has found to matter most, both in getting you and your clients where you want to be.
Chris Howard -- Referred Pain: What is it and what does it tell us?
Practically every fitness professional has encountered an athlete or client dealing with referred pain whether they knew it or not. In this presentation, Chris will discuss what referred pain is, what it tells us about our clients, and training modifications to alleviate our client’s pain. Whether you are a strength coach, personal trainer, physical therapist or athletic trainer, this presentation will provide a new perspective on your client’s pain.
Tony Bonvechio -- Creating Context for More Efficient Coaching
Coaches put endless focus into what they say, but this presentation will illustrate the importance of how they say it. Creating context with your clients goes beyond internal and external cueing, and the ability to create "sticky" teaching moments will get your athletes moving better and more efficiently. Tony will discuss different cueing approaches, how they resonate with different learning styles, and how to say more with less to help your clients learn new movements with ease.
Tony Gentilcore -- Spinal Flexion: A Time and Place
Spinal flexion is a polarizing topic in the fitness world. Spine experts have illuminated the risks associated with loaded spinal flexion, leading to crunches and sit-ups getting labeled as taboo. In this presentation, Tony will discuss when encouraging spinal flexion - specifically on the gym floor - can address pain and dysfunction in our athletes and clients while also improving performance.
Miguel Aragoncillo – Cardio Confusion: A Deeper Look at Current Trends
Designing the cardiovascular aspect of a comprehensive exercise program often leaves us with more questions than answers: Is it helpful for body composition or performance? Should you run or should you sprint? Are there other ways to improve cardiovascular fitness? In this presentation, Miguel will discuss the trends and evaluate existing research of various conditioning methods. Finally, he’ll offer practical strategies for immediate application with your Monday morning clients.
Eric Cressey – Bogus Biomechanics and Asinine Anatomy
The strength and conditioning and rehabilitation fields are riddled with movement myths that just never seem to die. Drawing heavily on case studies, scholarly journals, and what functional anatomy tells us, Eric will “bust” some of the common fallacies you’ll encounter in the strength and conditioning field today. Most importantly, he’ll offer drills and strategies that can be utilized immediately with clients and athletes in place of these antiquated approaches.
**Bonus 2:30PM Saturday Session**
George Kalantzis and Andrew Zomberg-- The Method Behind CSP Strength Camp Madness
Group training is rapidly overtaking one-on-one training as the most profitable fitness service. However, an effective group fitness system is often difficult to create and sustain. In this session, George and Andrew will take participants through an actual CSP strength camp. The training session will be accompanied by a brief presentation and handouts that dive into the components of programming, coaching and marketing strategies to drive new business and client retention within a group training model.
Cressey Sports Performance
The early bird registration deadline is August 13.
Sunday, September 13, 2014
**Bonus session Saturday, September 12 at 2:30pm.
0.8 National Strength and Conditioning Association CEUs pending (eight contact hours)
We’re really excited about this event, and would love to have you join us! However, space is limited and each seminar we’ve hosted in the past has sold out quickly, so don’t delay on signing up!
If you have additional questions, please direct them to email@example.com. Looking forward to seeing you there!
PS - If you're looking for hotel information, The Extended Stay America in Marlborough, MA offers our clients a heavily discounted nightly rate of just under $63.00. Just mention "Cressey" during the booking process in order to secure the discount. Their booking phone number is 508-490-9911.
Written on July 21, 2015 at 6:28 am, by Eric Cressey
It's been a while since I posted a new "Exercise of the Week" feature, but to atone for the wait, I've got a great one for you. I actually came up with this one myself while brainstorming a bit during my own warm-up a few weeks ago.
Serratus anterior is an incredibly important muscle for shoulder health, as it is really the big player in making sure there is a "rotation" component to scapular upward rotation (watch this video first if you need more information on that). Long story short, as you can tell from the picture below that depicts its positioning and line of pull, serratus anterior is hugely important for healthy shoulder function. This is particularly true in movement patterns involving reaching, whether it's out in front or overhead.
Loss of serratus anterior function is incredibly common in those with shoulder pathology, but we also see it really commonly in those who are pain-free but don't move well. To that end, we like to include specific serratus anterior targeted drills in our warm-ups and as low-key "fillers" between heavier compound lifts during our training sessions.
The research has demonstrated that serratus anterior recruitment is highest when you have more than 90 degrees of shoulder flexion, and this assertion really recognizes that this muscle does far more than just protract the shoulder blade; it is a key upward rotator. As such, we train it to assist that function:
1. Make sure the athlete is not in a heavily extended (arched lower back) posture, and don't allow forward head posture.
2. If range of motion allows, reach behind the back with the opposite hand to monitor the position of the inferomedial (inside/bottom) border of the scapula. It should stay "snug" to the rib cage, not wing off.
3. Think of "wrapping" the scapula to the armpit as the arm goes up. I'll usually manually guide the shoulder blade with my hands as I'm first instructing this. You can usually see if the movement is sufficient through an athlete's shirt.
4. Actively push the medicine ball into the wall the entire time. In addition to training the protraction function of serratus anterior, you'll also likely get some reflexive rotator cuff recruitment. This is a 4-pound med ball, but you can really work anywhere from one pound to six pounds.
5. The athlete should only feel this along the scapula near arm pit (reference the anatomy picture above for a frame of reference). There should be no anterior shoulder discomfort. If there is, it's a sign of one of two things:
a. Pectoralis minor taking over to protract with anterior scapular tilt
5. Don't force upward range of motion. The arm really shouldn't get above 140-150 degrees, and most people don't even need to go this far. Note that the medicine ball doesn't say in the hand the entire time; it rolls to the elbow. This is a great ROM "check" that tells you how far up you should go.
6. Control things down slowly; don't yank to the bottom.
7. For added benefit, you can add a full exhale at the top of each rep to help solidify the pattern.
I'll generally program this for sets of 6-8 reps on each side.
If you're looking for some more serratus anterior programming options and detailed coaching cues, check out this video:
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Written on July 20, 2015 at 6:02 am, by Eric Cressey
I hope everyone had a great weekend. For some reason, there was a ton of great content around the 'Net in the past week, so I actually had my work cut out for me in paring this down to my top three choices. Check them out:
When You Know it's Time to Get Out - This was an absolutely fantastic post from Dave Tate that appealed to me on multiple levels: small business success rates, retirement from strength sports, and the need for experienced coaches to "give back" to the strength and conditioning community.
5 Things I've Been Wrong About and How I Updated My Thoughts on Them - I really enjoyed this post from Dean Somerset. The best in the industry are humble enough to recognize that they might not have all the answers, but are constantly trying to ask the right questions. I actually discussed this a few months ago in my article, The Most Important Three Words in Strength and Conditioning.
U.S. Women Were Multi-Sport Athletes Before Focusing on Soccer - The headline really says it all, but this USA Today article is a good bit of "ammunition" for those fighting the war against early sports specialization.
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Written on July 16, 2015 at 5:36 am, by Eric Cressey
Today, I've got a somewhat personal story to share with you - and there are several great lessons at the end, so be patient as you read through!
As many of you know, the fall/winter of 2014-15 was a crazy time period for the Cressey family. First, in early September, my wife and I moved to Florida to prepare for the opening of our new Cressey Sports Performance facility in Jupiter, FL. After months of planning, the facility finally opened up in early November.
It wasn't very easy to just open up shop in another state without regular trips back to Massachusetts to check in on the facility and our house. This took place on top of my normal responsibilities both in the gym and in managing my online presence and consulting business. And, I continued to train hard in the gym myself.
To make things a bit more complex, this move took place while my wife was pregnant...with twins. Their original due date was December 17, but they decided to arrive about three weeks early on November 28. They're both doing great, but early on, there was some time in the neonatal intensive care unit (NICU) for supplemental oxygen and feeding tubes.
Needless to say, there were a lot of long hours over the fall and winter. While I'm accustomed to long hours, I was not accustomed to doing these long hours with only 2-3 hours of sleep per night thanks to newborn twins.
I often tell our athletes that with programming and training, you can't just keep adding. If you put something new in, you usually have to take something else away. And, if you absolutely insist on adding without taking something away, then you better be ready to really dedicate yourself to recovery modalities, whether it's massage, naps, or a host of other options. There was no time for any of that stuff, though. What was there time for?
Caffeine - and a lot of it.
Each morning, I'd drink a pot of coffee. As I recall, the half-life of caffeine is about eight hours if you don't exercise - and it held pretty true, in my case. My morning caffeine would usually wear off in the early afternoon after I was done training our pro crowd. Stubbornly, I refused to pare back on my training volume, so 4-5 days a week, I'd also crush an energy drink around 3pm to get ready to lift. The pick-me-up would often work. I'd have a good training session here and there that would remind me that I "still had it."
Not surprisingly, I'd crash and burn and have a horrible 4-5 days of training after a session like this. The "ups" were still pretty "up," but the "downs" were a lot longer and harder to bounce back from. You can't display your work capacity if you can't leverage your recovery capacity, and I had none.
Early in the spring, things started catching up to me. I was down about 10 pounds since the girls had been born, and wasn't any leaner. My strength had started to fall off pretty quickly, and I wasn feeling pretty banged up in the gym. Most significantly, I was starting to get sick pretty regularly - and I almost NEVER get sick.
In early May, I gave a weekend seminar that also included a 5-6 hour Friday presentation, so I was on my feet talking for about 30 hours over the course of three days. On the way home, my flight was delayed, and I didn't get back to my house until about 3am. I woke up the next morning feeling horrible, and actually wound up going home sick from work the next day. It was right then that I knew I needed to fix things.
The next morning, I went to 50/50 regular/decaf coffee, and cut out all caffeine for the rest of the day. What happened next absolutely stunned me.
For about 3-4 weeks, I felt absolutely horrendous. I've heard of caffeine withdrawals coming in the form of a headache (and I certainly had one), but that was just the tip of the iceberg for me. Every joint in my body hurt. I was waking up with cold sweats - and going through 2-3 shirts - every single night. I was so exhausted by the end of the day that I was going to bed by 8pm on 2-3 days per week. It was literally like I had the flu for an entire month. As a final kicker, I was waking up every morning around 4am with a raging headache that would only go away 10-15 minutes after my first sip of coffee - so it wasn't possible to just "sleep it off."
Not surprisingly, my training was terrible during this month. I pared back to 3x/week lifting, and my only "off-day" activity was walking with my wife and daughters.
Caffeine might not be heroin, cocaine, or even