Home Posts tagged "Lou Schuler"

Strength and Conditioning Stuff You Should Read: 8/11/14

Here's a quick list of recommended strength and conditioning reading to kick off the week:

Lessons in Leadership from a Marine Turned Strength Coach - George Kalantzis, the newest member of the Cressey Sports Performance team, offers up a tremendous perspective on how his military experience prepared him for the strength and conditioning field.

How Soon Should Kids Focus on Only One Sport? - Lou Schuler stopped by Cressey Sports Performance a few weeks ago and interviewed me on this subject, and article he wrote as a follow-up is fantastic.

Walking with a Purpose - Current Cressey Sports Performance intern Hannah Wellman provided this excellent guest post for Tony Gentilcore's website. Expect a contribution from Hannah here at EricCressey.com in the not-so-distant future.

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Strength and Conditioning Stuff You Should Read: 9/19/12

Here's this week's list of recommended strength and conditioning reading:

How to Get Published - I thought this new e-book from Sean Hyson, Lou Schuler, and John Romaniello was a great idea.  Writing in the fitness industry opened a ton of doors for me at a young age and also helped me to educate myself on a various of topics.  These three guys are super accomplished in the writing world, and it definitely shows with the quality of this product.  If you're looking to get published (especially in the fitness industry, but regardless of the industry), give this a read.

Weight Training Programs: Assess, Don't Assume - Last May, I wrote this post up, but it slipped to the archives. It's worth a read regardless of whether you're a fitness professional or just a fitness enthusiast.

27 More Nutrition Facts - I'm a sucker for "Random Thoughts" pieces, especially when they come from bright guys like Dr. Mike Roussell.  It's a great chance to process a ton of information in a short amount of time.

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Strength and Conditioning Stuff You Should Read: 4/26/12

Here's this week's list of recommended strength and conditioning reading.   The Walk-On - This article by Jim Wendler should be mandatory reading for an high school kid who hopes to play college sports - and not even just the walk-ons. It's a great story about hard work, humility, and why the process is as important as the destination.

The New Rules of Lifting for Life - Alwyn Cosgrove has been a great friend and mentor to me for years - and this book is a great resource, too. I view this as excellent "gift" material; it's something you can recommend to a family member who wants to get fit, but needs direction. Lou Schuler is Alwyn's co-author, and his writing is always very engaging.

Scariest Fitness Trends - Adam Campbell interviewed me for this compilation for Men's Health, and it was subsequently picked up by Fox News. I think this is another one you can simply forward to a relative who trains like an idiot and needs direction!

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Is an Exercise Science Degree Really Worth It? – Part 1

Today’s post is going to rub some folks in academia the wrong way.  Therefore, I want to preface the piece that follows by saying:

a) I am a huge advocate of a multi-faceted education, encompassing “traditional” directed study (e.g., classroom education), self-study, internships, and experimentation.

b) I loved my college experience – both undergraduate and graduate.  I benefited tremendously and made a lot of valuable connections.

However, it didn’t come easily; I got out of it what I put into it.  To be candid, there are a lot of my peers who took the exact same courses and got the exact same degrees who didn’t walk away having gotten their money’s worth.

But, then again, does anyone really get their money’s worth?

College isn’t cheap nowadays. Check out the following statistics from CollegeBoard.com (as of 2011; this is sure to increase in the years to come):

  • Public four-year colleges charge, on average, $7,605 per year in tuition and fees for in-state students. The average surcharge for full-time out-of-state students at these institutions is $11,990. 
  • Private nonprofit four-year colleges charge, on average, $27,293 per year in tuition and fees.
  • Public two-year colleges charge, on average, $2,713 per year in tuition and fees.

Of course, this doesn’t take into account the cost of books, travel, food, accommodations, and the $5,000 in on-campus parking tickets you’ll end up paying.  Educations can run upwards of $220,000 - and that's before you consider student loan interest and the opportunity cost of investing that money.

Assume 24-30 credits per year (12-15 per semester), you’re looking at a per credit hour cost of $399.66-$499.58 for public, out-of-state.  It’d be $253.50-$316.88 for public, in-state.  Public two-year colleges would be $90.43-$113.04. Finally, private would be $909.77-$1137.21. Sorry, Mom and Dad; I’ve never in all my years heard a kid say that an hour with one of his professors – even in a one-on-one context – was worth over a grand.

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They also charge you to do internships elsewhere.  In other words, you have to pay to get credits accepted – which means that the cost per hour you actually spend with college faculty is, in fact, even higher.

Many folks go to college to figure out what they want to do.  Others go because it is a social experience that is both fun – and helpful in maturing them as individuals.  That’s fine.

However, it is becoming tougher and tougher to consider it an investment, especially since the “success gap” between college graduates and those who don’t attend college is getting smaller and smaller.  Along these lines, if you haven’t read it already, I’d strongly encourage you to read Michael Ellsberg’s New York Times piece, Will Dropouts Save America?

The exercise science field is one in which this success gap is arguably smaller than in any other.  The barrier to entry to the personal training field is incredibly low; independent of schooling and previous experience, one can become certified in a matter of a few hours via an online test, and many gyms will hire people who aren’t even certified or insured.  In fact, as I wrote a few years ago, Josef Brandenburg, a great trainer based in Washington, D.C., actually got his pet pug certified.  The sad truth is that he could probably do a better job than most of the trainers out there who are pulling $100/hour.

Of course, I’m preaching to the choir here.  Most of the folks reading this blog are educated and highly motivated to be the best that they can be.  You seek out the best reading materials, DVDs, seminars, and colleagues from which you can learn.  Personal training means a lot to people who grew up and went to college wanting to eventually help people get healthy, improve quality of life, optimize sports performance, or simply be more confident.

However, that doesn’t change the fact that our profession as a whole has become a “fall-back” career.  It can be what college kids decide to do over summer vacation to make a few bucks, or what extremely well-paid lawyers or accountants take up when they get sick of long hours at desk jobs.

That doesn’t make them bad people; it just means that the minimal regulation in our industry has rendered a college education in this field a trivial competitive advantage in the workplace.

Additionally, this doesn't mean that college professors aren't qualified or doing their jobs sufficiently. It just means that the curricula that typifies an exercise science degree simply isn't sufficient to provide a competitive advantage over non-college-educated candidates in the workforce. There are exceptions, no doubt,in the form of outstanding professors who go above and beyond the call of duty to help student, but I can't honestly say that I've ever heard of a college kid coming out of any undergraduate exercise science program boasting of a competitive advantage that was uniquely afforded to him/her because of the education just completed. The closest thing might be a program with a strong alumni network that provides easier access to job opportunities.

Of course, the cream will rise to the top in any field – and that’s certainly true of exercise science as well.  The industry leaders are, for the most part, people with college educations in exercise science (or closely related fields) – but the question one must ask is, “would these people have been successful in our field even without the courses they took in their undergraduate studies?”

Don’t you think Mike Robertson’s drive for self study would have sustained him in a successful career in this field even without a degree?

Don’t you think Todd Durkin’s energy, charisma, and passion for helping people would have shone through even if he hadn’t gotten a degree?

Moreover, I can list dozens of bright minds making outstanding headway in this field with “non-exercise-science” college degrees.  John Romaniello (Psychobiology/ English), Joe Dowdell (Sociology/Economics), and Ben Bruno (Sociology) are all successful, forward-thinking trainers who come to mind instantly, and they’re just the tip of the iceberg.

Some of my best interns have come from undergraduate majors like English Literature, Acting, and Biology.  We’ve had others who didn’t even have college degrees and absolutely dominated in their roles at Cressey Performance.

Guys like Nate Green, Adam Bornstein, Sean Hyson, Lou Schuler, and Adam Campbell don’t have college degrees in exercise science (although Campbell did get a graduate degree in Exercise Physiology following his undergraduate in English).  However, from their prolific writing careers and by surrounding themselves with the best trainers on the planet, they’ve become incredibly qualified trainers themselves – even if they don’t have to train anybody as part of their jobs.

With all these considerations in mind, the way I see it, you’ve got three options to distinguish yourself in the field of exercise science – and I'll share them in part 2 of this article.  If you’re a high school or college student contemplating a career in exercise science, this will be must-read material.

In the meantime, you may be interested in checking out Elite Training Mentorship, our affordable online education program for fitness professionals.

 

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Why Nobody Except Your Mom Reads Your Fitness Blog

I got an email from Dean Somerset a while back asking if I'd be willing to write up a post for his blog about how I built up a popular fitness blog myself.  I thought it over, and while I like Dean and enjoy reading his blog, I really didn't think I was the right person to write such a piece.  There are folks who are much smarter when it comes to behind-the-scenes stuff that goes in to running a blog - from Wordpress updates, to HTML formatting, to SEO optimization.   And, there are certainly folks out there who have monetized their blog far better than I ever will.

That said, I do feel that there was one incredibly valuable point I should make to the aspiring fitness bloggers out there:

If you don't have good content, your blog won't get consistent traffic.  It's really that simple.

I started this blog in early 2006 with really no idea what I was doing on the technology side of things.  I loved my job and was passionate about teaching - and writing gave me an avenue through which to do it.  Sometimes, I wrote about what I knew well, and sometimes, I wrote about topics where I wanted to improve - and researching them and teaching them to others was the best way to get better in these areas.  Before I ever hired someone to make my site look pretty, I'd built up a solid following of people who knew me purely for my content, enthusiasm, and accessibility to readers.

A trend I see with "rookie" fitness bloggers nowadays is to design a spectacular site from the get-go and devote all their resources to SEO optimization, pop-up ads, Google Adwords, and the like.  Unfortunately, these efforts are sabotaged by these bloggers' poor grammar/spelling and, more significantly, a complete lack of valuable information to offer to readers.

In any industry, you look for commonalities among those who succeed at what we do.  For ease of calculating "success," let's just use Alexa ranking.   You can learn more about it (and download a free toolbar) at www.Alexa.com, but for the sake of brevity, just understand that it is a measure of the popularity of a website.  Get more hits, receive more inbound links from popular sites, and have people spending more time on your site, and your Alexa rank will go down (a lower number is better).  Google is #1, Facebook is #2, Yahoo is #3, and so on.  It’s not a perfect measure by any means, but when you are dealing in the top one million sites or so, it’s generally accepted to be pretty good. I’m lucky to be at around 96,000 right now, and have been as high as 89,000 in the past.

If you’re in the top one million or so, you’re likely doing some very good traffic – and certainly enough to monetize your blog.  My buddy Tim Ferriss’ blog, for instance, currently has an Alexa ranking of 5,953, and he’s an absolute ninja on the entrepreneurial side of things, with two New York Times bestsellers and ownership stakes in the likes of Facebook, Twitter, Stumbleupon, and several other companies.  He’s a success, in part, because every single one of his posts (and books) provides outstanding content that readers not only enjoy – but pass along to their friends.

Translating this message to the fitness industry, look at a guy like Charlie Weingroff.  He might be one of the few guys out there who understands technology less than I do, and there is absolutely nothing flashy about his site.  To be candid, it’s pretty basic.  You know what, though?  Charlie is an extremely bright (and strong) dude with a ton to teach, a passion for teaching it, and a knack for relating complex information in a user-friendly manner.  I don’t think his blog has even been out for 18 months, yet he’s ranked around 827,000.  And, he’s used his blog to make his expertise known, build a loyal following, and launch a successful product (which is outstanding, by the way).

There are several other fitness bloggers who’ve become “top one million” success stories purely with content.  John Berardi dominates with Precision Nutrition (54,000), which has been built with science, integrity, and an ultra-personal touch to great content all along.  My business partner, Tony Gentilcore (321,000) kicks out great content and entertains people like crazy.  My good friend Mike Robertson (125,000) is an awesome teacher and genuinely great guy.  Ben Bruno (314,000) innovates like crazy to build a following, and Chad Waterbury (509,000) only recently created his own web presence and has used content to quickly ascend the ranks.  Nate Green (202,000) is an excellent writer who has carved out a great niche for himself and built a great following at a young age because of his unique content.  Mike Reinold (412,000) has built a great following in a smaller internet segment (physical therapists) with consistent content featuring up-to-date research, attention to many different clinical perspectives, and a specific focus on upper extremity dysfunction.  These guys all offer something others don't.

You know who hasn’t built a big following?

  • The random fitness dudes who send Facebook friend requests to my wife because they have mutual friends – and these guys want to build their lists.  I’ve yet to meet a single one who is in the top 2 million.
  • The “fitness business guru” who emailed me four times, called my office twice, and snail-mailed me once (each of which was ignored) to try to get me to promote his product, which he guaranteed would make personal trainers “rich.”  His website ranked at higher than 6.6 million – which essentially means that he has zero traffic other than himself (and he’s probably just checking in to see if he’s gotten his first hit yet).  Instead of focusing on content (and moving out of his parents’ basement), he’s putting the cart in front of the horse and trying to sell a product on a topic (success) that he doesn’t even understand.
  • The random dude who wants to exchange links with me or be added to my blogroll so that he can improve his rankings without doing a thing, much less providing some value to me (or society in general).

The only thing that's worse than sucking at what you do is sucking at what you do and spending time and money to draw attention to it.

I started out thinking that this would be a short, to-the-point, blog, but as I now realize, that one little point was actually a very big one.  Pretty websites and behind-the-scenes tinkering are undoubtedly important components of taking an online presence to the next level, but the truth is that they don’t matter a bit unless the content that accompanies them is useful and entertaining.

If it’s not, then you’ll have a hard time even getting Mom’s attention.

Looking for more information on how to get your name out there in the writing world?  Check out some great information from three guys - Lou Schuler, Sean Hyson, and John Romaniello - who have been there, done that. They collaborated to create a great product, How to Get Published, that focuses heavily on writing success in the fitness industry.

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17 Reasons I’m Excited for 2011

With the new year upon us, I got to thinking about how excited I am for all that 2011 has in store for me – and thought that it’d make for a good post to kick off the year.  Here’s why I’m excited: 1. Being Married – My wife, Anna, and I got married on October 3, and it was just the tip of the iceberg in a whirlwind year (new job for her, wedding planning, new house, new puppy).  Both of us are pretty excited for a low-key 2011 where we can just hang out and enjoy one another’s company!  And, we left our honeymoon for this year (I couldn’t escape for that long during the baseball off-season), so we’re excited about that.

2. The Continued Growth of EricCressey.com - I really enjoy writing, and each year, this website grows – which means I get to share my passion and interact with some very cool people.  Here were 2011’s year-end statistics for EricCressey.com: 450,791 unique visitors 1,106,748 visits 2,901,970 pages 2,730,922 hits Thanks to everyone who visited the site this year! 3. The book I’m reading now: The 4-Hour Body. Tim Ferriss has become a good friend, and I was fortunate enough to be one of those who received an advanced copy of The 4-Hour Body prior to publication.  With the crazy goings-on at CP as well as the holidays, I’m just now getting a chance to read through it and give it the time it deserves – and I must say that it’s fantastic.  Tim does an awesome job of providing “info-tainment;” his entertaining writing style will keep you reading, and the background research he put in to this book will guarantee that you walk away with some ideas that will immediately benefit you.

4. The book I’m reading next: The New Rules of Lifting for Abs. As with Tim’s book, I got a copy of The New Rules of Lifting for Abs in advance, but haven’t even had a chance to open it up.  As with any Cosgrove/Schuler collaboration, though, I’m sure it’ll be high quality and a huge hit.  I’m looking forward to checking it out.

5. Cutting Back on Travel – 2010 was a crazy busy year for me personally – from buying a house, to moving, to planning a wedding, to getting married, to getting a puppy.  These “firsts” wouldn’t have been tough to pull off normally, but it seemed like every time my wife and I encountered one of them, I was getting ready to hop on a plane to go do a seminar somewhere.  As such, I’ve started turning down a lot more seminar opportunities not because I don’t enjoy doing them, but simply because the travel wore me out in 2010.  I will, however, still be traveling some – but this year, it’ll be with my wife…and we’ll be traveling for fun! 6. Another Year on the Perform Better Tour – While I may be cutting back on seminar travel, I wouldn’t miss the Perform Better Summits for the world.  I’m still waiting on final confirmation of which cities I’ll get in 2011, but I can say definitively that these are some of the best continuing education opportunities in the fitness business and that I thoroughly enjoy all of them – from the information to the great people I always wind up meeting.  Hopefully, I’ll get to meet some of you in person thanks to Perform Better this year.

7. Continuing on my Postural Restoration Institute Journey – I’ve spoken a bit in the past about the Postural Restoration Institute and how it dramatically impacted the way we evaluate and program for many of our athletes and clients.  In fact, I’d go so far as to say that it has been some of the best continuing education money I’ve ever spent.  I’ve only gone through two of their seven courses, though, and am excited to learn more.  I’ve covered Myokinematic Restoration and Postural Respiration, and already on the agenda for 2011 is Impingement and Instability. If you’re a physical therapist, athletic trainer, or fitness professional and haven’t seen any of their stuff already, I’d highly encourage you to check it out. 8. The New Cressey Performance – I’ll have pictures of the newly-renovated Cressey Performance soon, but suffice it to say that adding 1,000 square-feet can go a very long way.  I’ve finally got my own office at the facility, which I know will make things a lot easier moving forward, but even beyond that, just getting a bit more space can really change the “flow” of the facility to make it more coaching friendly.  We see all sorts of articles and presentations on how to coach, but nobody ever considers how the set-up of your facility can make your coaching duties remarkably easier or more difficult. On top of that, Cressey Performance is busier than ever, with double digit percentage growth again in 2010.  Thanks to everyone for your continued support! 9. Relishing my Fantasy Football Championship – In the most impressive managerial run in Cressey Performance Fantasy Football history, I crushed the competition this year.  This trophy will reside on my desk for the entire year.  Those of you who visit CP can have your picture taken with it, if you’d like.

10. Doing more charity work – I’ve helped out here and there with various charities since I moved to Boston in 2006, but in 2011, I’m excited to do much more – and I’m in a position to do more now, too.  Nowadays, I can use my exposure and expertise a lot more to help – and thanks to my work with Kevin Youkilis, I can work directly with his great charity, Youk’s Hits for Kids. Along those lines, those of you in New England might be interested to check out his February 3 event at the State Room in Boston.  The CP staff will be there along with a bunch of pro athletes, Tony Gentilcore, actors, Tony Gentilcore, musicians, Tony Gentilcore, comedians, and Tony Gentilcore.  For more information, check out YouksKids.org. 11. The New Sports Rehab to Sports Performance Teleseminar – Joe Heiler has done a great job the past few years in bringing in great minds to contribute to his Sports Rehab to Sports Performance teleseminar series – and this year is no exception.  I’m really excited about this line-up: 1.  Sue Falsone – PT, Athletes' Performance 2.  Ron Hruska - PT, Postural Restoration Institute 3.  Dr. Mike Leahy - Sports Chiropractor and inventor of ART 4.  Thomas Myers - Anatomy Trains author 5.  Brian Grasso – IYCA Founder 6.  Greg Roskopf - Muscle Activation Technique 7.  Brian Mulligan – PT, Mulligan Technique/Joint Mobilizations with Movement 8.  Dr. Warren Hammer - Chiropractor, Graston Technique Instructor, Fascial Manipulation 9.  Dan John - Strength Coach, author, Never Let Go 10.  Gray Cook - PT, FMS

Click here for more information. 12. New Projects – In 2010, I introduced two products: Optimal Shoulder Performance and Show and Go: High Performance Training to Look, Feel, and Move Better. For me, a product every six months is a pretty good “pace,” as I don’t want to become one of those guys who puts out mediocre stuff every single week.  As of right now, the only confirmed project for 2011 is a collaborative one with Mike Reinold and Mike Robertson.  I am thinking, however, that this is the year that I finally create a baseball-specific product in light of the fact that it’s 80-85% of our clientele and what I do all-day, every day!  Only time will tell! 13. Continued Show & Go Feedback – Speaking of Show and Go, it was released in late September, and since it’s a four-month strength and conditioning program, we’re coming up on the point in time where I start getting loads of emails from those who have wrapped up the program and have results to report.  I get a lot of feedback along the way, but it’s awesome to hear where things end up when the entire program is complete.  So, to those of you doing the program, please pass along your results!

14. More Writing at T-Nation – I only published two articles at T-Nation in 2010, and I don’t plan to repeat that poor output!  I’ve already been contacted by them about doing a monthly piece, and while I’m not sure that my schedule will allow me to get one to them every month, I definitely expect to be blowing that 2010 total out of the water.  I’ve already submitted one and have two more in the works.  I owe a lot to the folks at T-Nation and Biotest for the opportunities and exposure they’ve afforded me and hope to continue to return the favor with good content for years to come. 15. Watching Tank grow up – Our puppy, Tank, is about five months old right now, and he’s awesome.  He is pretty much housebroken, and definitely man’s best friend.  As you can tell, he loves hording his toys.

16. The 2011 MLB Season - In addition to the fact that my team (the Red Sox) is looking good, we have quite a few clients who are on the cusp of big league debuts, so I am excited to get out to see them play in the show and enjoy the fruits of their off-season labor.

17. The 2011 MLB Draft - Let's just say that I very well might just stay home and hit refresh on my computer over and over again during the two days in June that make up the MLB draft.  We have a lot of talent athletes - both high school and college - training at Cressey Performance who will be getting calls.

There are quite a few other things that get me excited for 2011, but this is a good start – and probably all that you care to read!  Speaking of YOU, what are YOU looking forward to in 2011?  Got a big goal for the year?  Share it in the comments section. Happy New Year! Sign-up Today for our FREE Newsletter and receive a detailed deadlift technique tutorial!
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