Weight Training Programs: Assess, Don’t Assume

Written on May 10, 2011 at 8:06 am, by Eric Cressey

Late last week, my buddy Nick Tumminello made the follow comment that some folks, unfortunately, took out of context:

“Everyone is talking about assessments (and that’s cool). But, no one seems to talking about simply not allowing poor form in training. If you can’t keep good form in a certain exercise (movement pattern), simply don’t do that exercise until you’ve improved the movement or decided that you’re simply not built for it to begin with. Not sure why things need be any more complicated than that!”

For the record, I agree 100% with Nick and understood what he meant, but it would have been easy to assume that he was referring to “trainers train, and therapists assess.”  In other words, many folks assume that as long as you aren’t symptomatic in some way, then you’re safe to start exercising because you can simply “feel” things out as you go and, if something hurts, you don’t do it.

While you obviously shouldn’t do something if it hurts, just because something doesn’t hurt doesn’t mean that it’s not harmful long-term – and to me, that’s the difference between “working someone out” and provided them with an optimal training experience.  As physical therapist Mike Reinold has said, “Assess; don’t assume.”

To illustrate my point, here are a few examples.

Let’s say you have someone with a chronically cranky acromioclavicular joint or osteolysis of the distal clavicle that might only be apparent upon reviewing a health history, palpating the area, or taking someone into full horizontal adduction at the shoulder.  While direct over-pressure on the area (as in a front squat) would surely elicit symptoms, my experience is that most folks won’t notice a significant amount of pain until the next day if the strength exercise selection is inappropriate (e.g., dips, full range-of-motion bench pressing).  You might have avoided what “hurt” during the session (presumably because the individual was warmed up), but you find out after the fact that you just set an individual back weeks in their recovery and fitness program.

How about right scapular winging?  It’s not easily observed if a client has a shirt on, and if you simply throw that individual into a bootcamp with hundreds of push-ups each week, you’re bound to run into trouble.  Here’s the thing, though: even if you observed that winging and wanted to address it in your training, you really have to consider that it can come from one or more of several factors: weak scapular stabilizers, a stiff posterior cuff, insufficient right thoracic rotation, faulty breathing patterns, or poor tissue quality of pec minor, rhomboids, levator scapulae (or any of a number of other muscles/tendons).  Just doing some rows and YTWL circuits will not work.

Also at the shoulder, a baseball pitcher with crazy congenital and acquired shoulder external rotation may have a ton of anterior instability in the “cocking” position of throwing (90 degrees of abduction and external rotation), but be completely asymptomatic.  Back squatting this athlete would exacerbate the problem over the long haul even if he didn’t notice any symptoms acutely.

Finally, in my recent article, Corrective Exercise: Why Stiffness Can Be a Good Thing, I spoke about how someone can have crazy short hip flexors and still manage a perfect squat pattern because his stiffness at adjacent joints is outstanding.  If I don’t assess him in the first place and just assume that he squats well, I’m just waiting for him to strain a rectus femoris during sprinting or any of a number of other activities.  Gross movement in a strength and conditioning program wouldn’t tell me anything about this individual, but targeted assessments would.

The point is that while Nick’s statement is absolutely true – demanding perfect form is corrective in itself – you’ve still got to assess to have a clear picture of where you’re starting.  Otherwise, many cases like this will slip through the cracks.

To that end, I’m happy to announce that my long-time friend and colleague, Mike Robertson, recently released his Bulletproof Knees and Back Seminar DVD Set.  This comprehensive product covers anatomy, assessments, program design, and coaching.  In fact, almost the entire second day is focused on coaching, and that’s an area in which most trainers really do need to improve.  All in all, this isn’t a collection of bits and pieces; it’s Mike’s entire philosophy on training someone who is suffering from knee or low back pain (and how to prevent it in the first place).  Effectively, Mike covers what both Nick and I are getting at in the paragraphs you just read.

Since Mike’s a great friend – and because he and his wife just had a new baby daughter that will surely shop a ton in her teenage years, go to college, and have an expensive wedding – I want to sweeten the deal and help him with sales, especially since this is tremendously valuable information that fitness professionals need to hear.

With that said, anyone who purchases the Bulletproof Knees and Back Seminar DVD Set by this Friday (5/13) at midnight will receive a free 37-minute upper extremity assessment video I recently filmed for my staff in-service and uploaded to the web.  In other words, Mike covers the back and lower extremity and I cover the upper extremity, meaning you’ve got a head-to-toe resource at your fingertips.  Just forward your receipt to me at ec@ericcressey.com and I’ll send it along this weekend.

Sign-up Today for our FREE Newsletter and receive a deadlift technique tutorial!

Why Nobody Except Your Mom Reads Your Fitness Blog

Written on April 20, 2011 at 2:32 pm, by Eric Cressey

I got an email from Dean Somerset last weekend if I’d be willing to write up a post for his blog about how I built up a popular fitness blog myself.  I thought it over, and while I like Dean and enjoy reading his blog, I really didn’t think I was the right person to write such a piece.  There are folks who are much smarter when it comes to behind-the-scenes stuff that goes in to running a blog – from WordPress updates, to HTML formatting, to SEO optimization.   And, there are certainly folks out there who have monetized their blog far better than I ever will.

That said, I do feel that there was one incredibly valuable point I should make to the aspiring fitness bloggers out there:

If you don’t have good content, your blog won’t get consistent traffic.  It’s really that simple.

I started this blog in early 2006 with really no idea what I was doing on the technology side of things.  I loved my job and was passionate about teaching – and writing gave me an avenue through which to do it.  Sometimes, I wrote about what I knew well, and sometimes, I wrote about topics where I wanted to improve – and researching them and teaching them to others was the best way to get better in these areas.  Before I ever hired someone to make my site look pretty, I’d built up a solid following of people who knew me purely for my content, enthusiasm, and accessibility to readers.

A trend I see with “rookie” fitness bloggers nowadays is to design a spectacular site from the get-go and devote all their resources to SEO optimization, pop-up ads, Google Adwords, and the like.  Unfortunately, these efforts are sabotaged by these bloggers’ poor grammar/spelling and, more significantly, a complete lack of valuable information to offer to readers.

In any industry, you look for commonalities among those who succeed at what we do.  For ease of calculating “success,” let’s just use Alexa ranking.   You can learn more about it (and download a free toolbar) at www.Alexa.com, but for the sake of brevity, just understand that it is a measure of the popularity of a website.  Get more hits, receive more inbound links from popular sites, and have people spending more time on your site, and your Alexa rank will go down (a lower number is better).  Google is #1, Facebook is #2, Yahoo is #3, and so on.  It’s not a perfect measure by any means, but when you are dealing in the top one million sites or so, it’s generally accepted to be pretty good. I’m lucky to be at around 101,000 right now, and have been as high as 89,000 in the past.

If you’re in the top one million or so, you’re likely doing some very good traffic – and certainly enough to monetize your blog.  My buddy Tim Ferriss’ blog, for instance, currently has an Alexa ranking of 3,644, and he’s an absolute ninja on the entrepreneurial side of things, with two New York Times bestsellers and ownership stakes in the likes of Facebook, Twitter, Stumbleupon, and several other companies.  He’s a success, in part, because every single one of his posts (and books) provides outstanding content that readers not only enjoy – but pass along to their friends.

Translating this message to the fitness industry, look at a guy like Charlie Weingroff.  He might be one of the few guys out there who understands technology less than I do, and there is absolutely nothing flashy about his site.  To be candid, it’s pretty basic.  You know what, though?  Charlie is an extremely bright (and strong) dude with a ton to teach, a passion for teaching it, and a knack for relating complex information in a user-friendly manner.  I don’t think his blog has even been out for a year, yet he’s ranked around 639,000.  And, he’s used his blog to make his expertise known, build a loyal following, and launch a successful product (which is outstanding, by the way).

There are several other fitness bloggers who’ve become “top one million” success stories purely with content.  John Berardi dominates with Precision Nutrition (64,000), which has been built with science, integrity, and an ultra-personal touch to great content all along.  My business partner, Tony Gentilcore (706,000) kicks out great content and entertains people like crazy.  My good friend Mike Robertson (103,000) is an awesome teacher and genuinely great guy.  Nick Tumminello (537,000) innovates like crazy to build a following, and Chad Waterbury (475,000) only recently created his own web presence and has used content to quickly ascend the ranks.  Nate Green (202,000) is an excellent writer who has carved out a great niche for himself and built a great following at a young age because of his unique content.  Mike Reinold (400,000) has built a great following in a smaller internet segment (physical therapists) with consistent content featuring up-to-date research, attention to many different clinical perspectives, and a specific focus on upper extremity dysfunction.  These guys all offer something others don’t.

You know who hasn’t built a big following?

• The random fitness dudes who send Facebook friend requests to my wife because they have mutual friends – and these guys want to build their lists.  I’ve yet to meet a single one who is in the top 2 million.

• The “fitness business guru” who emailed me four times, called my office twice, and snail-mailed me once (each of which was ignored) to try to get me to promote his product, which he guaranteed would make personal trainers “rich.”  His website ranked at higher than 6.6 million – which essentially means that he has zero traffic other than himself (and he’s probably just checking in to see if he’s gotten his first hit yet).  Instead of focusing on content (and moving out of his parents’ basement), he’s putting the cart in front of the horse and trying to sell a product on a topic (success) that he doesn’t even understand.

• The random dude who wants to exchange links with me or be added to my blogroll so that he can improve his rankings without doing a thing, much less providing some value to me (or society in general).

The only thing that’s worse than sucking at what you do is sucking at what you do and spending time and money to draw attention to it.

I started out thinking that this would be a short, to-the-point, blog, but as I now realize, that one little point was actually a very big one.  Pretty websites and behind-the-scenes tinkering are undoubtedly important components of taking an online presence to the next level, but the truth is that they don’t matter a bit unless the content that accompanies them is useful and entertaining.

If it’s not, then you’ll have a hard time even getting Mom’s attention.

Sign-up Today for our FREE Newsletter and receive a deadlift technique tutorial!

Random Monday: Ice Baths for Recovery, Throwing Like a Girl, and Cute Puppies

Written on November 1, 2010 at 7:39 am, by Eric Cressey

It’s been a while since I did a random thoughts blog; actually, it was October 6 – which is also known as the “Pre-Puppy Era” in the Cressey household.  As such, we have a lot to get to, so let’s not waste any time.

1. It’s been interesting to watch the Giants – a team without a true superstar (aside from Lincecum, who’s only thrown one game) – take control of the World Series.  However, the most interesting part of the World Series for me was when former president George W. Bush came out and threw an absolutely effortless SEED to Nolan Ryan for the first pitch of Game 4.

It was a nice change of pace from what we often see with ceremonial first pitch appearances, as I wrote about previous in Why President Obama Throws Like a Girl.  You almost have to wonder if him busting out the cheddar during election week was a calculated attempt to win some Republican votes!

Also, please refrain from political fighting in the comments section, kids; this is a bipartisan blog.  I will, however, encourage everyone to please get out and vote tomorrow, regardless of your candidates of choice.

2. I am still waiting for someone to convince me that cold water immersion post-training does anything for athletes other than cause serious shrinkage and irritate them.  It seems like it becomes more and more of “the rage” with each passing day, but I still haven’t seen anything in the scientific literature supporting the efficacy of ice baths for recovery.  This piece came out just recently: Post exercise ice water immersion: Is it a form of active recovery?

We do not advocate cold water immersion for our athletes right now because I feel that there isn’t any evidence to suggest that it has any favorable effects, and for such an annoying experience, you need to be getting considerable benefit in order to be using it regularly.  Moreover, I have seen a TON of pitchers who absolutely despise icing their arms after throwing outings, saying that it interferes with their arm bouncing back and gives them stiffness and difficulty warming up in the subsequent throwing outing.  There is going to need to be some definitive evidence supporting cold water immersion before I even consider experimenting with it in any of our athletes.

That said, what has your experience been with cold water immersion and ice baths for recovery?  Please share your thoughts in the comments section.

3. Agents paying college football players to sign with them is a very corrupt and unacceptable practice, but the most scary part of this article for me is that three of the 23 players in question were DEAD before they hit 30.  Does anyone else find that a 13% mortality rate among this guy’s potential clients kind of odd?  My guess would be that they weren’t the most ethical guys in question and probably were involved in some sketchy stuff on the side, but it is still pretty wild that the author of this article just tosses it in there as a quick closing sentence like it’s nothing worthy of consideration.

4. We are kicking on all cylinders with our professional baseball training crew.  As of right now, we have 44 guys from all over the country committed to getting after it this winter.  It’s shaping up to be a fun time and great atmosphere – especially when you factor in our high school and college baseball guys.

5. Speaking of Cressey Performance, we’ve got Nick Tumminello coming in this morning to do an in-service for our staff.  Nick’s a smart dude who teaches all over the world (he’s headed to China right after us), and we’re really lucky to have him.  In this dynamic industry, if you aren’t getting better, you’re falling behind – so be sure to seek out opportunities to watch industry leaders present whenever you can.  For more information on Nick, check out www.NickTumminello.com.  Here’s a little taste of some of Nick’s stuff:

6. Last, but not least, cute puppy pictures.

Asleep in my slipper:

Asleep in my wife’s gym bag:

Sign-up Today for our FREE Newsletter:

A Quick Thursday Promise to You

Written on June 11, 2009 at 11:30 am, by Eric Cressey

If you asked my fiancee (or anyone who knows me well, for that matter), she would tell you that I work all the time.  If I’m not training athletes, I’m training myself, reading research, or writing programs or articles about training. My life pretty much revolves around it – and I’d be lying if I didn’t say that it is challenging to get to everything.

To be very honest with you, I’d probably make more money if I just stayed home and wrote articles and books all day.  It’s a direction quite a few folks in this industry have taken, in fact.  You’d be surprised at how many well-known internet personalities in the exercise world don’t see athletes anymore; they just stay home and write about what life would be like if they actually did train people.  Or, they talk about what they used to do when they worked with folks, or what they’ve seen in the research of late.

Now, I’m all for research.  And, given my articles, books, and DVDs, I’m all for sharing knowledge that I’ve gained.  However, I’m a huge believer that you can’t add to the body of knowledge unless you are out in the trenches working with people.  You’d be surprised at how many researchers and writers could never get results in the real world.  Why?  Because people – attitudes, emotions, individual differences, etc. – get in the way.

This is why I have so much respect for those who are “in the trenches” and derive a significant portion of their income from in-person training.    I enjoy articles, blogs, seminars, and products from guys like Alwyn Cosgrove, Mike Boyle, Mike Robertson, Bill Hartman, Mike Reinold, Jim Smith, Brijesh Patel, Nick Tumminello, and dozens others because these are all guys who are in the real world working to help people.  Unlike those who just write, they are constantly getting feedback from clients/athletes on what works and what doesn’t; theories don’t go untested.  If I was a consumer, I’d actually go out of my way to make sure the person writing a book or article was actually seeing clients/athletes before purchasing it.

A few years ago, I never would have even thought to make this promise, but the internet certainly changes things.  And, that’s why I’m promising today that I’ll be training athletes for a long time, and the day I stop training athletes is the day that I stop writing and speaking about training, too.